The Challenge
Detroit Hacker House needed a clearer digital presence that matched the organization's momentum. The website and communications had to do more than look better — they needed to support programming visibility, partner credibility, and ongoing community engagement.
The core challenge was alignment: clarifying the story, simplifying the experience, and creating a system the team could actually maintain.
The Approach
TR3 Media led a strategy-first redesign. The team clarified audiences and priorities, then translated that into a cleaner site structure, stronger messaging, and an email approach designed to build consistency without overwhelming internal capacity.
The goal was straightforward: make it easier for people to understand what Detroit Hacker House is, why it matters, and how to engage.
The Execution
Work included marketing strategy and messaging refinement, a website redesign focused on clarity and conversion, and an email marketing foundation that supported ongoing updates and community touchpoints.
The system prioritized maintainability, reuse, and a consistent brand experience across channels.
The Result
Detroit Hacker House gained a clearer story, a stronger web presence, and an email framework that supported regular communication without starting from scratch each time.
The redesign improved trust with partners and made engagement pathways simpler for community members, sponsors, and collaborators.
Scope
Strategy · Website Redesign · Email Marketing System · Messaging & Content Structure