The Challenge
Camber Outdoors had strong research, but DEI data is sensitive, dense, and easy to present poorly. The organization needed materials that felt credible and accessible without flattening nuance or losing trust with the communities it serves.
This was a translation problem: how do you turn deep equity findings into content that leaders will actually engage with and use?
The Approach
TR3 Media approached the work as an editorial system, not a one-off design project. Reports, social assets, presentation materials, and program collateral all needed to pull from the same visual and narrative logic so the story stayed consistent over time.
The goal was legibility — strong information hierarchy, data visualization designed for comprehension, and a visual language that felt authoritative without being cold.
The Execution
The work included comprehensive research reports, supporting campaign collateral, event presentation assets, and recognition and certification materials. Data visualization was designed to prioritize clarity and accessibility, supported by inclusive image sourcing throughout.
The system created reusable design rules that allowed Camber to communicate consistently across formats without rebuilding each time.
The Result
Camber gained a cohesive system for publishing and presenting complex insights across reports, decks, and campaign materials.
The work improved readability and comprehension, strengthened credibility, and created a repeatable framework that supported ongoing programming and future releases.
Scope
Creative Direction · Editorial Design · Data Visualization · Campaign Systems · Print + Digital Execution