ArtWorks Detroit

The Challenge

Matrix Human Services wanted to elevate its annual art auction into a more complete donor experience. The organization needed an event identity and digital campaign that could drive fundraising, increase participation, and strengthen brand perception.

The challenge was not simply marketing an event. It was designing a donor journey that converted attention into action.

The Approach

TR3 Media built a campaign system that guided donors from awareness to participation. Brand, landing pages, and email touchpoints were designed as one conversion path, supported by performance tracking and optimization throughout.

The visual identity needed to feel elevated and art-forward while staying aligned with the organization's mission — sophisticated but accessible, exclusive without feeling closed off.

The Execution

Deliverables included event branding, donor and event landing pages, and digital invitation assets for email campaigns. TR3 Media also provided KPI reporting and analytics insights to support real-time refinements throughout the campaign window.

This approach ensured the campaign was not only cohesive but responsive to what was working.

The Result

The campaign supported six-figure fundraising through donor and event landing pages and strengthened ArtWorks Detroit as a signature annual event.

More importantly, it demonstrated that a well-designed digital presence is not a nice-to-have for fundraising. It is a revenue driver.